Ever since the collapse of cap and trade legislation and the realization that President Obama is unlikely to ever utter the words climate change in public again, much less use the bully pulpit to prepare the nation for the catastrophic risks of inaction, the movement has been in a funk. – Jeff Goodell
The biggest tab the public picks up for fossil fuels has to do with what economists call external costs, like the health effects of air and water pollution. – Jeff Goodell
One of the big questions in the climate change debate: Are humans any smarter than frogs in a pot? If you put a frog in a pot and slowly turn up the heat, it wont jump out. Instead, it will enjoy the nice warm bath until it is cooked to death. We humans seem to be doing pretty much the same thing. – Jeff Goodell
Geoengineering – the deliberate, large-scale manipulation of the earths climate to offset global warming – is a nightmare fix for climate change. – Jeff Goodell
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring