No one ever pretended that shopping for anything is a rational experience. If it were, would there be Fluffernutter? Laceless sneakers? Porkpie hats? Would the Chia Pet even exist? – Jeffrey Kluger
Becoming food savvy is one thing, but its amazing how fast savvy turns to snooty, and snooty leaves you preparing three-hour meals that break your budget and that the kids wont even eat. – Jeffrey Kluger

