The simplest way to customize is to phone members of the audience in advance and ask them what they expect from your session and why they expect it. Then use their quotes throughout your presentation. – Alan Pease
They expect a professional presentation, so they expect to see a professional. Dress appropriately for the occasion, but dont be one of the crowd. – Wess Roberts
You always get a special kick on opening day, no matter how many you go through. You look forward to it like a birthday party when youre a kid. You think something wonderful is going to happen. – Joe DiMaggio