The essential element in personal magnetism is a consuming sincerity – an overwhelming faith in the importance of the work one has to do. – Bruce Barton
What a curious phenomenon it is that you can get men to die for the liberty of the world who will not make the little sacrifice that is needed to free themselves from their own individual bondage. – Bruce Barton
Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business. – Bruce Barton
The ablest men in all walks of modern life are men of faith. Most of them have much more faith than they themselves realize. – Bruce Barton
I am convinced that the world is not a mere bog in which men and women trample themselves and die. Something magnificent is taking place here amidst the cruelties and tragedies, and the supreme challenge to intelligence is that of making the noblest and best in our curious heritage prevail. – Charles Austin Beard