The bastard form of mass culture is humiliated repetition… always new books, new programs, new films, news items, but always the same meaning. – Roland Barthes
What I claim is to live to the full the contradiction of my time, which may well make sarcasm the condition of truth. – Roland Barthes
To dope the racer is as criminal, as sacrilegious, as trying to imitate God; it is stealing from God the privilege of the spark. – Roland Barthes
Wine is a part of society because it provides a basis not only for a morality but also for an environment; it is an ornament in the slightest ceremonials of French daily life, from the snack to the feast, from the conversation at the local caf? to the speech at a formal dinner. – Roland Barthes