Dietrich Mateschitz

When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years – now its called adventure sports, extreme sports, and outdoor sports. – Dietrich Mateschitz

There are almost no sports within which mortal accidents are not a reality. – Dietrich Mateschitz