I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. – David Ogilvy
It was a little four-roomed cottage where the boy lived, and his mother—good soul!—gave us hot bacon for supper, and we ate it all—five pounds—and a jam tart afterwards, and two pots of tea, and then we went to bed. – Jerome K. Jerome, Three Men in a Boat (To Say Nothing of the Dog), 1889
