Americans dont pay much attention to environmental issues, because they arent sexy. I mean, cleaning up coal plants and reining in outlaw frackers is hugely important work, but it doesnt get anybodys pulse racing. – Jeff Goodell
But Big Oil and Big Coal have always been as skilled at propaganda as they are at mining and drilling. Like the tobacco industry before them, their success depends on keeping Americans stupid. – Jeff Goodell
Bloombergs $50 million is not going to revolutionize the electric power industry. But his willingness to fight is already inspiring others to see Big Coal differently. – Jeff Goodell
Mark Ruffalo, aka the Incredible Hulk, is the natural gas industrys worst nightmare: a serious, committed activist who is determined to use his star power as a superhero in the hottest movie of the moment to draw attention the environmental and public health risks of fracking. – Jeff Goodell